In a small warehouse in Melville, a town on Long Island, New York, dozens of neatly organized bins hold socks featuring every playful print imaginable. There are socks with avocados; socks that look like Vincent Van Gogh’s Starry Night painting; and even socks with sloths. The socks are a multimillion-dollar business called Sock Rock, and they’re owned by John Cronin, 22, who has Down syndrome.

Logo socks are a great promotional tool because they offer brands an opportunity to promote their logo and messaging in a fun, unexpected way. They are also very versatile, able to be worn by anyone, regardless of age or gender. Logo socks can be used to build brand awareness, as a marketing tool or as a giveaway for employees, clients and vendors.

Adding a custom logo to a sock is an easy and affordable way to create a unique promotional product for your company. There are several different ways a logo can be added to a sock, including heat transfer, printing and embroidery.

With heat transfer, a custom logo is printed on a piece of paper and transferred to the sock using high temperatures. This method is ideal for low-quantity orders, such as for dress socks.

With printing, a custom logo is made into a pattern that will be stitched onto the socks. A sock designer will convert your logo into what’s called a “pixelated” design, which is the exact pattern that will be fed into the sock machine to produce the finished socks. Each pixel represents a stitch, so a larger logo will have more pixels than a smaller one.