Medical Beauty is a fusion of beauty and healthcare. It mainly includes treatments that improve aesthetic/cosmetic appearances, but are based on advanced technology and administered in a med spa or doctor’s office. Its treatments go beyond superficial cosmetic improvements, such as facelifts and nose jobs, and focus on tackling the root cause of the problem, like reducing acne or redness caused by rosacea, or tightening loose skin. Examples of such treatments include chemical peels, laser treatment and lip fillers.
The industry is gaining popularity due to a number of reasons, such as increased disposable income and consumer upgrading trends, but especially because of the medically safe and credible nature of its treatments. It is also recession proof, as consumers invest in their physical appearance even during hard times.
One of the more recent trends is a shift towards a natural-looking outcome, inspired by younger generations who value individuality. This has placed a greater emphasis on the role of practitioners to educate patients on what is realistic and will enhance their features rather than change them completely.
Lastly, the rise of beauty influencers and online marketing are helping spread the word about the medical beauty industry. This is helping to create an engaged and passionate community for the industry, making it more likely to stay relevant in the future. As the landscape of the industry continues to evolve, it will be important for all players to keep up with the latest trends and changes in order to continue to thrive.https://gloucestershire.spireaesthetics.co.uk/