Michael Kors handbag sales are a great way to score big discounts on designer bags without paying full price. With deals on everything from beach-ready totes to glamorous studded crossbody bags, you’ll find a stylish bag to match your wardrobe at prices that are hard to resist!
Michael Kors specializes in creating luxury accessories with an innate sense of glamour. Blending references to classic American sportswear with a modern Jet Set aesthetic, each piece radiates uptown style and timeless glamour.
If you’re a fan of Kors, or want to upgrade your closet, you can shop these amazing discounts on designer handbags at thredUP! Save on popular styles, including spacious hobo bags and sleek clutches at up to 90% off estimated retail. You’ll also find some gorgeous bags for under $100, and there are even a few styles that have already been reduced to 50% off!
One of the biggest reasons that luxury brands fall on the wrong side of ubiquity is when they’re constantly being offered on sale. This can tarnish their image and make them appear cheaper than they are, and in some cases, it can actually cannibalize revenues. This has happened to Coach, Kate Spade, and Tory Burch over the years.
Thankfully, Kors has a strategy to reverse this trend. On its earnings call, the company announced that it would be cutting back on department store couponing and friends and family discount offers. It’s an effort to control the image of the brand while still offering shoppers the chance to purchase its products at a lower cost.
This strategy is an attempt to combat the problem that many luxury brands experience with overexposure: It’s tough to attract consumers to a higher-priced item when all of its competitors are selling it on sale. And it’s especially tough for a brand that offers multiple lines at different price points.
The issue, according to Robin Lewis, an industry expert at investment research firm Barclays Capital, is that it’s difficult for a brand to be perceived as luxurious when all of its competitors are offering it at discount prices, or when their merchandise is being sold en masse. Outlets, for instance, are a magnified version of this, making it harder to keep a brand’s image pure and avoid cannibalizing its revenues.
Another major problem for luxury brands like Coach, Kate Spade, and Kors is that their items can often be overstocked at stores and outlets. This leads to confusion in the consumer’s mind and, ultimately, cannibalizes revenues.
To avoid this problem, retailers need to focus on reducing the number of stores that they sell at, or else they will simply end up losing more money than they’re making in profits. As a result, Michael Kors has a strategy to limit the amount of outlets that it sells at in order to preserve its premium image.
To do this, Kors has started selling its products through a website called Michael Kors Pre-Loved. It’s a service that lets VIP members sell their Michael Kors bags, crossbody bags and wallets to other buyers. Users add a brief description, upload photos and set their own price before completing the sale. Once the item is sold, they receive a Michael Kors gift card that they can use toward future purchases. michael kors handbag sales