A talking avatar is a digital character that mimics a human face and can speak and express emotions. These characters can be used in presentations, websites, apps, or live streams to add personality and enhance the user experience. Talking avatar software has become a popular way to jazz up content and improve user engagement.
The purpose of this study was to investigate the moderating effect of consumer gender on the effects of non-interactive talking avatar presence on perceived social presence, information credibility, website trust, and patronage intention. The results from this research suggest that females are less receptive to information credibility from a non-interactive talking avatar compared to males. This may be due to the difference in their information processing strategies. Females tend to seek peripheral cues such as body gestures, eye contact, facial expressions, and voice tones to assess the authenticity of product information while males rely more on heuristic processing.
There are many software options to choose from for creating talking avatars. Some are free and others are paid. Adobe Character Animator is one such software that allows users to create and animate talking avatars or full-body characters using their webcam. It also features a lip-sync function to match the animation to the audio file.
Vyond is another software option that enables users to create 3D animated avatars. It provides a variety of templates and customizable characters to choose from, along with text-to-speech and other animation effects. The software has a 14-day free trial service. talking avatar